British Columbia Council

Institute of Certified Management Consultants of British Columbia

About the CMC-British Columbia Council

The CMC-British Columbia Council is a dedicated team of volunteer leaders who represent the voice of our members and help shape the future of the management consulting profession across British Columbia. Drawn from a range of industries, career stages, and regions, these Certified Management Consultants (CMCs), Fellows (FCMCs), and emerging professionals bring diverse insights and expertise to their governance roles. Together, they guide strategic initiatives, foster professional development, and support CMC-British Columbia’s mission to elevate consulting standards, ethics, and community impact. Through their leadership, advocacy, and mentorship, Council members are committed to growing the profession and empowering the next generation of consultants.

Get Involved

CMC-British Columbia Council

Rob Cupello

President

Rob Cupello

Rob ran his own marketing agency for 15 years before merging with NowMedia Group/Csek Creative in 2017. He brings his extensive experience in strategic marketing to every project he works on, including marketing strategies, advertising campaigns and brand developments. Born and raised in Kamloops and currently based out of both Kamloops and Kelowna, Rob’s local knowledge and love of the region is an asset to the thousands of businesses and organizations he has worked with over the years.

Learn More

Brendan Smith

Vice President

Brendan Smith

Brendan Smith is a Vancouver-based management consultant specializing in growth strategy for startups. He has contributed to over 60 consulting engagements across a range of industries, leading ventures from early traction to scalable, investor-backed systems. His work has driven more than $45M in revenue growth and $15M+ in capital raised.

Typically, organizations engage Brendan at key inflection points to shape strategy, align teams, and navigate high-stakes transitions. His consulting approach is grounded in structure, clarity, and collaboration, with a focus on delivering actionable strategy in high-ambiguity environments.

He holds a Bachelor of Commerce (Honours) from the UBC Sauder School of Business and is excited to contribute to the CMC-BC community and support peers in building trusted, purpose-driven practices

Learn More

Eileen Lian

Treasurer

Eileen Lian

Eileen Lian is a seasoned strategic consultant with over 20 years of international experience in management consulting, corporate development, and business transformation. She has advised senior leadership teams across industries and geographies, providing strategic insight on growth, operations, and global expansion.

Eileen has worked closely with executive boards and senior stakeholders on high-impact initiatives related to strategy development and business transformation. Her leadership roles at IBM, Nokia, Capgemini and several finance and tech firms reflect her ability to drive change and deliver results in complex, multicultural environments.

In addition to her professional work, she has been a board director for a local minor hockey association and a multi-year director and volunteer with a school parent council. She holds an MBA from Fordham University and is a Certified Management Consultant (CMC). Fluent in English and Mandarin, she brings a strong cross-cultural perspective to her work.

Learn More

Gilbert Tai

Secretary

Gilbert Tai

Gilbert Tai has over 25 years of experience managing Programs and Projects in the following industries - PUBLIC: Workers' Compensation Insurance, Legal and Justice, Health Services, Science and Technology R&D. PRIVATE: Banking, Professional Services, Aviation, Information Technology, Telecommunication, Venture Creation/Start-Up.

His expertise has been leading Digital / Business Transformation programs and he is passionate about Business Process Optimization / Improvement and Re-engineering Management initiatives.

Gilbert holds the following professional certifications: CMC, CSM, CSPO, PMP & SAFE5 SP and has a Bachelor of Business Administration majoring in Management Information Systems and Marketing from Simon Fraser University.

Learn More

Sarah Palmer

Director-at-Large

Sarah Palmer

Sarah Palmer is a Certified Management Consultant (CMC), Project Management Professional (PMP), and Prosci-certified Change Practitioner with over 25 years of experience leading enterprise-wide transformation across public and private sector organizations. As principal of Aspect Business Solutions Ltd., she provides executive-level advisory and hands-on project leadership, with a focus on digital modernization, and enterprise change initiatives.

Sarah has guided municipalities, manufacturers, and fintech firms through complex, high-impact projects involving governance design, risk mitigation, stakeholder engagement, and long-term technology investment planning. She is known for her ability to navigate competing priorities, foster alignment across diverse teams, and deliver measurable results in challenging environments.

With cross-sector insight and strong executive communication skills, Sarah brings strengths in strategic oversight, organizational transformation, and enterprise risk management. She is passionate about contributing to purpose-driven organizations that value disciplined governance, sustainable growth, and innovation in the face of change.

Learn More

Ehren Lee

Director-at-Large

Sarah Palmer

Service delivery consultant for government and private sector clients: infrastructure, leadership development, finance, governance, performance management, partnerships, landmark projects, and master planning. “Good, better, best - never let it rest. Until your good is better, and your better is best.”

Learn More

Joanne Serraf

Director-at-Large

Michael Rosen

Joanne is the Founder and Principal of Big Majestic Consulting, a management consulting firm leading complex enterprise and province-wide initiatives across public and private sectors, including Crown corporations, healthcare, justice, finance, and telecommunications. As a Certified Management Consultant (CMC), MBA, and PMP with over 17 years of experience, she partners with executive sponsors and senior leadership teams to translate strategy into disciplined execution. Her experience spans enterprise transformation, governance, operational modernization, organizational change, and large-scale technology initiatives. Joanne is often engaged in environments where complexity is high, mandates are evolving, or delivery requires strategic realignment. Increasingly, her work includes supporting AI-focused initiatives and modernization efforts, helping organizations explore practical applications of emerging technologies, strengthen adoption readiness, and align innovation with business and governance objectives. She is also Co-Founder of BigBadKangaroo and co-author of the Marketing Disruption Bootcamp book, focused on modern marketing strategy and customer engagement in the digital era. Through workshops and advisory engagements, they help leaders translate marketing theory into clear, results-oriented action.

Learn More